Privacy Policy

Last Updated: 12/16/2025

HouseBrands Eyewear, Inc. ("HouseBrands," "we," "us," or "our") operates the website housebrandseyewear.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect personal information obtained through your use of our Site and services.

By accessing or using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Company Information

HouseBrands Eyewear, Inc.

23890 Copper Hill Drive #427
Valencia, CA 91354
United States

Email: housebrandseyewear@gmail.com

2. Information We Collect

We collect personal information directly from you and automatically through your interactions with our Site.

A. Information You Provide

Depending on how you interact with us, we may collect:

  • Name, email address, phone number, and business contact details
  • Business name and business address
  • Account login credentials
  • Professional verification information, such as optical licenses, resale certificates, or business documentation (provided on a case-by-case basis)
  • Order information, including products purchased and shipping details
  • Communications with us, including customer support inquiries

We do not store credit card numbers or full payment information. Payments are processed securely by third-party payment processors.

B. Information Collected Automatically

When you visit our Site, we may automatically collect:

  • IP address
  • Device and browser information
  • Operating system
  • Pages viewed and actions taken on the Site
  • Referring URLs
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use personal information to:

  • Verify wholesale account eligibility
  • Create and manage customer accounts
  • Process and fulfill orders
  • Communicate regarding orders, accounts, or support requests
  • Send transactional and marketing communications
  • Improve our Site, services, and customer experience
  • Detect fraud and protect the security of our business
  • Comply with legal and regulatory obligations

4. Marketing & Communications

We may send marketing emails and promotional communications. You may opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly. Transactional communications related to orders or accounts will still be sent.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to operate our Site, analyze traffic, and support advertising efforts. These technologies help us understand how visitors use our Site and allow us to show more relevant advertising.

You can manage cookie preferences through your browser settings. Disabling cookies may impact certain Site functionality.

6. Sharing of Personal Information

We may share personal information with trusted third parties, including:

  • E-commerce and website hosting providers (such as Shopify)
  • Payment processors
  • Shipping carriers
  • Analytics providers
  • Advertising and marketing partners
  • Service providers who perform services on our behalf

We may also disclose personal information when required by law, legal process, or to protect our rights and business.

7. Targeted Advertising & Opt-Out Rights

As described above, we may share personal information with third parties, including advertising partners, to provide targeted advertising on other websites.

Under certain U.S. state privacy laws, this sharing may be considered a "sale," "sharing," or "targeted advertising." Depending on where you live, you may have the right to opt out of these activities.

If you visit our Site with the Global Privacy Control (GPC) signal enabled, where required by law, we will treat this as a valid request to opt out of the sale or sharing of personal information or its use for targeted advertising for the device and browser used to access our Site.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain accounts, fulfill orders, comply with legal obligations, resolve disputes, and enforce our agreements.

Verification information is reviewed for account approval and is not retained beyond what is reasonably necessary for verification purposes.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security system is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of targeted advertising or data sharing
  • Not be discriminated against for exercising privacy rights

To exercise these rights, please contact us using the information provided below.

11. Children’s Privacy

Our Site and services are intended for business use only and are not directed to children under the age of 13. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, or if you would like to exercise your privacy rights, please contact us:

HouseBrands Eyewear, Inc.
Email: housebrandseyewear@gmail.com